U C HOMES

 Tech-enabled brokerage While the real estate market spirals into collective hysteria over yet another “big news” story coming out of the US, there’s one question nobody seems willing to ask: 👉 What if this has absolutely nothing to do with us? Suddenly, everyone becomes an expert in business models, technology, commissions, and platforms. Some are announcing the end of real estate. Others are celebrating a new era. The truth? Most are still looking at the finger… while missing the moon. Let’s be clear. The acquisition of RE/MAX by Real Brokerage — or any similar move in the US — was not made with Portugal in mind. Nor Europe. Nor your local market. Nor your clients. It was made for one reason: 👉 survival. In the US, giants like Compass and Zillow are fighting a war for control over data, agents, and distribution. And when that’s the battlefield, there’s no romance — just scale, power, and fear. Yes, fear. Meanwhile, over here, we remain distracted by: commission splits “caps” sh...

  Braga is experiencing significant growth — which brings both challenges and opportunities, especially for the international community that has made this city their home. 🏠 Housing: Population Growth and Real Estate Challenges Braga's population has reached a record 201,583 residents, up from 193,333 in the 2021 Census. This increase — also driven by the large student population from the University of Minho — is putting pressure on the housing market, making it harder to find affordable homes. Proposed solutions include: Public-private partnerships to increase housing availability Tax incentives to promote affordable housing development Supporting housing cooperatives and alternative ownership models 🚗 Mobility: A Need for Smarter, Sustainable Solutions Urban growth hasn’t been matched by smart mobility infrastructure. Braga leads European cities in daily car usage: 70% of residents use their car, while only 27% use public transport ( Expresso article ). Ideas ...