Real REMAX Group: A deal made for survival, not for the future
Tech-enabled brokerage While the real estate market spirals into collective hysteria over yet another “big news” story coming out of the US, there’s one question nobody seems willing to ask: 👉 What if this has absolutely nothing to do with us? Suddenly, everyone becomes an expert in business models, technology, commissions, and platforms. Some are announcing the end of real estate. Others are celebrating a new era. The truth? Most are still looking at the finger… while missing the moon. Let’s be clear. The acquisition of RE/MAX by Real Brokerage — or any similar move in the US — was not made with Portugal in mind. Nor Europe. Nor your local market. Nor your clients. It was made for one reason: 👉 survival. In the US, giants like Compass and Zillow are fighting a war for control over data, agents, and distribution. And when that’s the battlefield, there’s no romance — just scale, power, and fear. Yes, fear. Meanwhile, over here, we remain distracted by: commission splits “caps” sh...